Zumba® marks a significant return to client merchandise with the launch of the Zumba® 6-Week Transformation Program

The world’s largest fitness brand will launch the first digital product of its kind January 9th

MIAMI, January 9, 2023 /PRNewswire/ — Zumba® Fitness announced today that it is returning to the consumer product space with the launch of the Zumba 6-Week Transformation Program, a fun and easy solution to weight loss. Often referred to as an “exercise in disguise,” Zumba has helped thousands of people around the world shed pounds, and it’s been the reason so many people sought out the fitness brand. However, stories and studies have surfaced showing that Zumba helps reduce anxiety, depression and stress, showing more holistic results from the class. This product reflects how Zumba is helping people today, the fusion of physical and emotional movement and support.

On-demand workouts from the Zumba® 6-Week Transformation Program.

“When Zumba first found its way into people’s hearts, it was through their living rooms through infomercials and DVDs available for purchase. And while there’s nothing quite like the energy and joy of a Zumba class experience, we’re going back to our roots with purpose,” shared Zumba Chief Marketing Officer Carolina Moraes. “We have carefully developed a 6-week, at-home digital program that continues to solidify Zumba as a partner for personal transformation of mind, body and spirit.”

The 6-week Zumba Transformation Program includes:

• On-demand workouts tailored to make you sweat while having fun. Each video offers different levels of intensity to hit you everywhere on your fitness journey.
• Mindfulness counseling by Life + Health Coach Kas Martinwith weekly tools and activities to keep you motivated, grounded and nourishing your soul forever.
• A meal plan created by nutritionists, nutritionists and chefs Lisa Dorfman with expert coaching on how to nourish your body and a recipe library of over 60 pages.
• Community Accountability Group: A private space to connect with the trainers and those who are also committed to transformation.

In the past 21 years, Zumba has sold more than 25 million DVDs and is recognized as one of the pioneers in the home fitness industry. The Zumba 6-Week Transformation Program is now available for $89.00. Visit www.Zumba6week.com to learn more and to purchase.

About Zumba Fitness, LLC

Founded in 2001, Zumba® is the largest branded fitness company in the world – with more than 15 million weekly participants in 200,000 locations in 185 countries. Zumba blends world rhythms with easy-to-understand choreography for an effective workout that empowers participants to become their best self – mind, body and spirit. In addition to its original Zumba program, the company offers 10 Zumba specialty classes ranging from water classes to classes designed specifically for active older adults and children. In 2016, Zumba launched its first non-dance workout, STRONG Nation®, which features music as the primary motivator. Complementing the Zumba lifestyle is the company’s diverse consumer product offerings, including video games, original music, athletic apparel and footwear, and interactive Fitness Concert™ events. Visit zumba.com for more information on Zumba programs and products, or for live classes. Follow us on TikTok, Instagram and Facebook.

Media contact:
Rebecca Dorfman
Director of Public Relations and Brand Content, Zumba Fitness
[email protected]

SOURCE Zumba Fitness