Why Perth is called the world capital of oval diamonds

Kim Kardashian may be the fashion icon of the family, but her eldest sister Kourtney Kardashian is leading the trend when it comes to engagement rings.

When her Blink 182 rocker beau Travis Barker popped the question last October with a giant oval-cut diamond he designed with Jeweler of the Stars, Lorraine Schwartz – whose clients include Beyonce and Kim – opened up about the suggestion that the Ring and who would be at the wedding was everywhere.

A few months later, Kravis is married twice, and couples around the world are keen to emulate the look.

And it’s not just the reality star who has been linked with the likes of Hailey Beiber, Serena Williams, Ariana Grande, Blake Lively – whose oval solitaire-set pink diamond was also designed by Schwartz – and Kate Middleton – whose oval features an oval-cut sparkler – cut sapphire previously belonged to Princess Diana – she flashed her jewelry.

camera iconHailey Beiber shows off her engagement ring. Photo credit: Instagram

Even Nicola Peltz debuted a new, oval engagement ring at the Met Gala earlier this month, which is different from the emerald-cut ring she wore when she announced her engagement to Brooklyn Beckham in July 2020.

Brooklyn Beckham, left, and Nicola Peltz attend the Metropolitan Museum of Art's Costume Institute benefit gala to celebrate the opening camera iconBrooklyn Beckham, left, and Nicola Peltz at the Met Gala. Credit: Evan Agostini/Evan Agostini/Invision/AP

Fitness influencer Tammy Hembrow and Eloise Colyer – wife of Fremantle Dockers midfielder Travis – also favor the unique cut.

Eloise Colyer's engagement ring.camera iconEloise Colyer’s engagement ring. Photo credit: Instagram

Admittedly, not everyone has the same amount of cash to splurge on some bling — Kourtney’s ring can weigh up to 15 carats and has an estimated value of more than $1 million — but oval-cut diamonds have never been more popular.

Diamond Collective co-founders Payrs McClean and Kate Skinner have “put together some numbers” and said oval-cut engagement rings account for 60 per cent of sales at their Perth showroom – where they operate their bespoke jewelery business.

Parys McClean and Kate Skinner of Diamond Collective.camera iconParys McClean and Kate Skinner of Diamond Collective. Credit: Delivered

“We joke all the time that we’re going to rebrand our company to the Oval Collective because it just went wild,” McClean told AAA.

“Especially in the last two years everything is oval, oval, oval. Everyone wants a big oval diamond.”

The couple has 15 years’ experience in the diamond industry and said “the jewelry or fashion industry is always driven by celebrity influence”.

“Because celebrity rings are more accessible to us now, we see them all the time,” McClean said. “People want that look for themselves and an oval is a really great way to achieve that.”

Diamond Collective has identified a demand for oval cut diamonds. camera iconDiamond Collective has identified a demand for oval cut diamonds. Credit: Effect of amount delivered

Oval cuts have the brilliance of the round diamond with a “nice big spread”.

“I actually think this trend is very similar to Perth, WA, because if you talk to other people in the industry or other countries, you still see round and all the other shapes too, but in Perth we’re just oval crazy,” Skinner added.

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