B2B music streaming company Tuned Global has announced two new medical technology partnerships.
According to a press release, “medtech” firms MediMusic and Nue Life Health will use Tuned Global’s music APIs to provide patients with music streaming services designed to help them access certain medical treatments such as memory maintenance, pain management, PTSD and major depression to survive.
The services that Tuned Global provides to the two companies include metadata, music content, and streaming service capabilities through Tuned Global’s API suite, as well as reporting to rightsholders and a content management system that helps curators manage content Playlists supported.
MediMusic, which developed technology that prescribes music as medicine to relieve pain and anxiety, plans to use customized therapeutic playlists for patients using Tuned Global’s technology to measure resting heart rate, anxiety and stress responses through biofeedback and machine learning to reduce.
MediMusic also uses music before/after surgery, in chronic pain and dentistry, and during physical rehabilitation programs to improve patients’ motor response.
UK-based MediMusic recently secured $1.4 million in funding and was recently accepted into the Abbey Road Red accelerator program for music startups.
Nue Life Health, meanwhile, says it is offers “ketamine therapy” to treat PTSD and depression. Nue Life Health has also developed a companion app that allows patients in the US to interact with doctors remotely. Tuned Global’s technology gives patients access to millions of licensed titles.
According to a press release, “Music forms a valuable layer in this app-enabled experience that guides patients through ketamine sessions from the comfort of their own home, unlocking more potential for transformation and healing.”
Founded in 2011, Tuned Global has previously worked on custom apps for companies such as Warner Music Group (on an Ed Sheeran custom app) and Universal Music Group and Pizza Hut, and its technology also powers the UFC Ultimate Sounds app in the US . and Deedo, a pan-African streaming service in Europe and Africa.
The company is also active in the fitness industry. In April 2021, the company partnered with UK company Psycle London to create a playlist app for the home fitness brand’s 70+ trainers
“Tuned Global is helping us fulfill our vision to revolutionize the way we treat people with pain and dementia through music so they can live better, more fulfilling lives.”
Gary Jones, MediMusic
“MediMusic has managed to digitally capture the DNA of music so that we can prescribe the right songs as medicine to relieve anxiety and stress. You could say it’s a musical medicine,” said Gary Jones, co-founder and CEO of MediMusic.
Jones added, “Tuned Global is helping us fulfill our vision to revolutionize the way we treat people with pain and dementia through music so they can live better, more fulfilling lives. We are grateful for this partnership and for the world-class technology and ideal music it offers us.”
“Tuned Global helped us get the catalog and administration we needed to seamlessly and efficiently bring commercial, high-quality music into the Nue Life experience.”
Demian M Bellumio, Nue Life Health
“Our musicologist-curated and algorithmically programmed playlists form an integral part of Nue Life’s at-home treatment offerings. Tuned Global helped us get the catalog and management we needed to seamlessly and efficiently bring commercial, high-quality music into the Nue Life experience,” said Demian M. Bellumio, co-founder of Nue Life Health.
“Seamlessly delivered, high-quality music is critical to the success of medical innovators like MediMusic and Nue Life Health, who rely on streaming music to support treatments.”
With Satin, Tuned Global
Commenting on the recent partnerships, Con Raso, Managing Director of Tuned Global, said, “Seamlessly delivered, high-quality music is critical to the success of medical innovators like MediMusic and Nue Life Health, who rely on streaming music to support treatments.”
Raso adds, “We are excited to explore more possibilities for new models that channel the power and healing power of music, and to be the trusted music partner for these important new treatment modalities.”
MBW has previously written about the use of music in the field of medical technology.
Universal Music Group, for example, is particularly active in this area. Last September, UMG formed what it called a first-of-its-kind partnership with digital therapy company MedRhythms to provide access to its catalog to provide prescription music to patients.
And in June, the company was named the exclusive launch partner for an AI-powered music app for caring for people living with dementia.
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