A senior Trump adviser said the portal was just the beginning of his online comeback.
“President Trump’s website is a great resource for finding his latest statements and highlights from his first term, but this is not a new social media platform,” tweeted Jason Miller, a longtime advisor. “We will have additional information on this subject in the near future.”
The kick-off comes when Trump faces the prospect of being silenced again by a major tech platform on Wednesday morning if Facebook’s board of directors is due to decide whether the company needs to restore his account or can keep him off the site for good.
The Facebook decision could massively affect Trump’s ability to communicate with followers or strengthen his influence on the GOP by expanding his reach after months of relative digital isolation. The verdict is also expected to reverberate on social media, where Trump has been testing the limits of what is permissible for years by posting incendiary remarks and misleading or false statements. Platforms like Twitter and YouTube also prevented him from posting posts after the January 6 attack.
But now he has his own platform that appears on the same long-running website – DonaldJTrump.com – that he uses to raise money and sell MAGA gear.
For the most part, the posts appearing on the new website so far appear to be a collection of the press releases he’s posted on his other channels, including his Save America PAC, over the past few days.
There is a 30 second launch video at the top of the page that uploaded the project. “In a time of silence and lies, a beacon of freedom arises, a place where you can speak freely and safely directly from Donald J. Trump’s desk,” says the text displayed on the clip.
Visitors can “like” Trump’s messages and repost them on Facebook and Twitter, although users are apparently not allowed to comment on or otherwise interact with the posts.
As such, they are much closer to the blogs or collections of previous press releases that many politicians have long had on their official websites than a real competitive platform for tech giants Trump and his allies, whom they frequently rail against.
Conservatives have claimed that social media companies are biased against them, an indictment that the companies deny, and have tried to come up with several alternatives that they think are more free speech friendlier. Trump has also spoken about joining alternative platforms popular with conservatives like Parler, according to news reports.
The portal has been widely used online by people in the tech industry.
“He’s starting a blog … revolutionary,” joked Nu Wexler, a former communications officer on Google, Facebook and Twitter.
Alex Stamos, former Facebook security chief, tweeted a meme poking fun at the move: “You don’t need a content policy if your platform doesn’t have any content.”
Trump has recently started increasing his public presence, both in terms of what his office said and in terms of the number of interviews he has given friendly conservative media outlets. And his allies are stepping up another attempt to move MP Liz Cheney (R-Wyo.), Who voted in favor of Trump after the January 6 riots and continues to criticize the GOP flag bearer, from her leadership position as Republican of the House to displace.
The former president has vowed to remain a power broker within the Republican Party and not ruled out a third presidential election, a departure from other recent presidents who usually step down from politics after their time in the White House.
Fox News first reported on Trump’s plan, describing it as a “communication platform”.