Trade Information from MintzTech Join: Highlight on YUR Inc. – Rising Expertise

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Founded in 2019 by Dilan Shah, YUR Inc. is a leading gaming accessible fitness technology company. YUR’s gamified social layer,, pairs with virtual and augmented reality games to allow players to sync health data such as exercise, sleep and nutrition. YUR can be used in almost any digital realm and allows gamers to use various wearables and gaming platforms for fitness tracking.

YUR’s mission is to enable gamers to lead a healthy and active lifestyle. YUR appeals to an important audience otherwise overlooked by popular fitness programs like Peloton and Lululemon’s Mirror. Many existing fitness programs focus on consumers who already enjoy fitness and encourage activities that are perceived as high-impact workouts. In contrast, YUR found that 80% of its gamer community are fitness novices. Therefore, YUR caters to those who need help getting started with health and fitness habits.

YUR recorded over 7.1 million workouts in 2020. YUR has continued to excel during the COVID-19 pandemic, demonstrating its ability to adapt to change. While many businesses have slowed, the pandemic provided YUR with an opportunity to expand its reach as at-home fitness became the norm. YUR believes it has the largest XR fitness community with over 170,000 users.

YUR continues to show growth potential with its API approach (Application Programming Interface). APIs make it possible to implement YUR’s products on multiple devices. YUR has its own Apple Watch app and hopes to be accessible via any wearable device. For players who don’t use wearables, YUR also uses machine learning to train models that estimate fitness metrics from movements and biometric information only. Upcoming developments for YUR include sleep fitness and glucose monitoring via wearables.

In the long term, YUR aims to become the unified activity tracking layer across all spatial computing peripherals. YUR offers one of less than 10 applications at the heart of Facebook’s fitness initiatives on the interactive side of VR/AR. YUR addresses a potentially large market as there are 174 million players in the United States alone. Users can purchase a B2C subscription to give YUR members access to virtual cosmetics that rotate every month. YUR’s VR/AR title will retail for $20 and is slated for release on Oculus Quest in January 2022.

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