The ‘worst’ Christmas presents survey exhibits individuals don’t love fruitcake, weight-loss gadgets or Christmas ties
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Some Christmas gifts are valued more than others.
A new consumer survey by ContextLogic Inc. — the parent company that powers the e-commerce platform Wish — has found that gift givers and recipients have strong feelings about Christmas gifts.
The San Francisco-based online marketplace commissioned Perspectus Global, an independent market research firm, to survey consumers 18 and older in October 2022.
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The survey included responses from 2,070 adults in the US, 2,021 adults in the UK, 1,029 adults in Spain and 1,023 adults in Germany.
The 6,143 respondents shared their thoughts and experiences on the “bad gifts” they gave and received during the holiday season.
Many Christmas consumers say they gave or received a “bad” Christmas present. Defective discount items were at the top of the “worst” list. (iStock / iStock)
Opinions on what constitutes a bad gift varied among survey participants, Wish said — but people identified 10 items as “the worst gift ideas.”
More than a quarter of respondents (28%) said defective discount items were the worst Christmas present.
Fruitcake came in a close second, with 23% of respondents calling the celebratory dessert a bad gift.
One in ten respondents stated that they were also not a fan of cheap chocolate.
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Weight-related gifts were also a touchy subject, with respondents disliking weight-loss items, scales and gym memberships.
Other gifts considered the worst were unfashionable clothing, Christmas-themed ties, counterfeit luxury goods, and political items.
Many consumers believe that weight loss items, scales, and gym memberships make bad Christmas gifts. (BSIP/Universal Images Group via Getty Images/Getty Images)
Check out this list.
These items are the “worst” gift ideas according to consumers
Defective items purchased at a discount (28%)
Weight loss items (21%)
Political gifts (20%)
Fancy clothing (16%)
Cheap chocolates (13%)
Christmas Ties (13%)
Weight scale (12%)
Counterfeit Luxury Items (10%)
Gym Membership (10%)
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More than a third of respondents said they’ve found that last-minute purchases tend to make bad gifts.
“That moment when you open a gift is among the most nerve-wracking seconds of the holiday,” Tarun Jain, Wish’s chief product officer and chief customer officer, said in a statement.
Seven in 10 Americans (72%) said they were disappointed or confused by a “bad” Christmas present.
“Will you love it? will you hate it What were you thinking? Does your face tell you how awful it is?” Jain continued.
In the US, seven in 10 Americans (72%) said they were disappointed or confused by a “bad” Christmas present.
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Of those who felt negatively about a Christmas gift, four in 10 Americans said they found the gifts they received offensive.
Outlandish clothing is the fifth worst Christmas gift, according to a new consumer survey by Wish. (iStock / iStock)
Almost 25% of these disappointed respondents admitted that the gift had sparked a fight.
Also interesting: Most Americans believe they “have mastered the art of the fake smile,” according to Wish.
Nearly 80% of American respondents to the survey said they’re good at feigning excitement when opening a bad gift.
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While many Americans feign appreciation when receiving a “bad gift,” reportedly about 20% choose to gift the item they receive rather than return it.
Internationally, the Christmas gift survey found that 23% of UK consumers said they had received bad gifts from in-laws, 45% of Spanish consumers said they were shocked at how much they hated a gift – and 35% of Germans Parents reported that their children felt ungrateful after receiving a gift.
It is reported that one in five Americans will pass on a poor Christmas present rather than return it. (istock / iStock)
Globally, more than a third of respondents said they feel obligated to wear or display a “bad gift” so as not to offend the giver.
About 75% of consumers believe they haven’t given someone an unsatisfactory gift.
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“Giving and receiving gifts should be an enjoyable experience for all involved,” Jain said in a statement.
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