The Healthy Mummy has announced two exciting new partnerships with Priceline and Optus to support the brand’s growth.
Priceline has become the exclusive brick and mortar retailer for its popular range of health and nutritional products.
Optus has partnered with The Healthy Mummy to develop a range of fast, fun, and family-friendly workouts accessible through OS Fitness and available on the Optus Sports website and app and the Healthy Mummy website and app .
The newly launched Healthy Mummy content features teachers guiding children and their parents through exercises that keep children busy for no more than 10 minutes – a perfect addition to remote learning during lockdown.
For more than a decade, The Healthy Mummy has empowered mothers and their families around the world to lead healthier lives by offering tools and support such as The Healthy Mummy app and challenges alongside a full range of products.
Each product in the range has been developed by experts to help the Aussies maintain a balanced and nutritious diet.
Priceline customers have access to The Healthy Mummy’s bestselling range, including premium smoothies and nutritional supplements, children’s smoothies and a newly launched nutritional range for men, The Healthy Man Meal Replacement. Customers can also enjoy a special selection of smoothie sizes that will only be available through Priceline.
Healthy Mummy Founder and CEO Rhian Allen said, “We have listened to requests from our customers to buy our products in store and this is a wonderful opportunity to give them better access.
“We are also pleased to introduce new customers to our bestseller products that support the whole family: from pregnancy and breastfeeding products to healthy shakes for weight loss, smoothies for children and a newly launched nutritional line for men.”
Priceline Pharmacy, General Manager Andrew Vidler said, “We love that The Healthy Mummy was created to support women, especially busy mothers.
“At Priceline, we’re about empowering Aussies to live healthier lives and letting moms know we’re backing them up. This range is about doing this in a realistic and holistic way. “
In addition to the launch of the new products, Priceline’s 7 million members of the Sister Club loyalty program will receive additional reward points and a free 30-day trial of The Healthy Mummy app, which offers healthy recipes, fitness workouts and a new wellness program.
Anshika Grover, Director of Innovation Strategy and Connected Health at Optus, “We are thrilled to be working with The Healthy Mummy to promote home fitness content that is fun and accessible to the whole family, with over 50 workouts available.”
“Family fitness is so important, not just for physical health, but also for mental health.
“This partnership is a great opportunity for Optus to work with a trusted leader in health and fitness who has a shared mission to help families adopt healthy home fitness habits.
“This new partnership with Optus and OS Fitness gives people the opportunity to do simple 10-minute workouts to keep the whole family fit and active.”
The healthy mummy will be available in over 470 Priceline and Priceline pharmacies across Australia and online from mid-September.