Tata CLiQ Luxurious expands its brawn with the launch of Exercise Studio, a premier residence health retailer
~The gym will offer an all-encompassing lifestyle fitness solution that includes equipment, home gym accessories, and health and wellness from top brands~
NATIONAL, SEPTEMBER 5, 2022 (GPN): Tata CLiQ Luxury, India’s leading luxury lifestyle platform, ventures into the fitness category with the launch of ‘Workout Studio’, a premier home fitness shop. The platform will serve as a trusted guide in consumers’ fitness journey by offering them the best fitness and wellness brands in categories such as equipment, home gym accessories, and health and wellness.
Since the pandemic, the focus has returned to health and wellness, with people increasingly preferring to exercise at home. Today’s affluent consumer is looking for avenues that offer an all-encompassing lifestyle fitness solution. In light of this consumer desire, the platform launched this premium fitness store that offers comprehensive fitness solutions ranging from gadgets, equipment, health and wellness to fashion. The store aims to inspire and educate consumers about the possibilities of the fitness lifestyle, helping them enjoy the best of wellness and embrace the slow life.
The platform offers easy access to a curated selection of high-tech, high-performance, premium fitness products from a wide range of brands in various specialty categories. In addition, it also offers detailed information on equipment and routines, as well as an upscale shopping experience.
The product catalog in the Machines and Equipment category includes treadmills, cross trainers, exercise bikes and rowing machines. The home gym accessories range will include products to help improve exercise routines such as: In the health and wellness space, the store offers massagers, foam rollers, braces and supports, and more. All products have been expertly curated from brands such as Cult, Flexnest, Kosha Yoga, Nordic Track, Octane, Shakti Warrior, TRUE and Wattbike, among others. Apart from that, customers can also shop activewear.
comment on start, Gitanjali Saxena, Managing Director, Tata CLiQ Luxury, said, “We are excited to mark our foray into the fitness category with the launch of Training Studio, a premium home fitness shop on Tata CLiQ Luxury. Health and fitness are becoming increasingly important, and affluent consumers are constantly looking for ways to understand and address these needs. As a brand-driven omnichannel platform, our goal is to empower consumers with the information and products they need to help them get the most out of their wellness lifestyle and enjoy it. We understand the pulse of our consumers; So we launched this store to offer holistic fitness solutions that encompass equipment, gear, health and wellness, and athletic apparel. This makes it a one-stop shop for all of their fitness needs.”
Tata CLiQ Luxury is focused on constantly improving the consumer journey when shopping on the platform. The editorially owned fitness shop offers a complete guide to at-home workouts through a variety of content aimed at educating and informing the consumer. The platform will also have a dedicated relationship management team to assist customers in purchasing high-end devices by understanding their requirements and needs. This reassures the customer that their purchases are aligned with their fitness goals.
Take a closer look at the shop here: https://luxury.tatacliq.com/theworkoutstudio
About Tata CLiQ Luxury:
Tata CLiQ Luxury redefines luxury in India – a term that reflects the impeccable values of mindfulness, authenticity, punctuality and quality – and embraces the principles of the Slow Commerce brand philosophy to transform the online luxury shopping experience for consumers to enhance. Here the attention shifts to finer details, to craftsmanship and heritage, and to the tranquility and value of an experience where browsing is a pleasure and quality is nurtured.
As India’s leading luxury lifestyle platform, Tata CLiQ Luxury offers premium and luxury brands across a range of categories including accessories, apparel, beauty and fragrance, fashion, gourmet, handbags, home, sneakers and shoes, stationery and watches. The platform offers an unparalleled shopping experience through carefully curated brands, meticulously designed brand stores, luxury delivery and unboxing experiences designed to bring luxury purchases to the customer’s doorstep, and personalized privilege programs managed by attentive account managers.
Tata CLiQ Luxury is committed to responsible business practices. In an effort to support our green goals, the circular packaging program allows customers to return their empty packaging boxes upon receipt of their purchase, allowing the brand to recycle, recycle and reuse them.