MPIL has been on the market since 1995, how do you see the market development for Ayurvedic products?
MPIL started back in 1995 and has been an extraordinary journey of learning and growth ever since. Over the years we’ve seen a sharp surge in demand for Ayurvedic products – from skin care, hair care, immune boosting, digestive / bowel health, and respiratory care, among many other categories not yet covered by modern medicine. Since the beginning of the COVID-19 pandemic, Ayurveda has been in the spotlight and the whole world has turned to it as it recognized the numerous benefits it offers by promoting health and wellbeing. This 5000 year old science now has countless customers from all over the world.
There has always been a dispute between Ayurveda and allopathy. Now that modern science is developing so quickly, what do you think is the future of Ayurveda?
As one of the oldest healing methods, Ayurveda will always take its place in the battle between Ayurveda and allopathy. Ayurveda plays a crucial role when it comes to longevity in life. The deeply rooted science it contains must be preserved and passed on to future generations. Certain remedies that are available in Ayurveda remain unmatched by modern medicine. For example, PCOS has no specific treatment in allopathy, but a soundproof treatment in Ayurveda. Various other disorders / diseases can also be treated by Ayurveda. Given the increased demand over the past 18 months, people have come to understand the myriad of benefits Ayurveda offers. The market for Ayurveda and Ayurveda-based products will grow robustly in the coming years.
The pandemic saw a huge surge in products such as immunity boosters and hygiene products. What do you think is the future of the Post-COVID FMCG Immunity Booster Market?
Boosting immunity has become a major focus for individuals around the world for the past 18 months. At MPIL, however, we believe that if any segment is falsified or followed incorrectly, it becomes counterproductive and has a negative impact. Today, as people have realized the importance of immunity, brands are targeting it in every possible way. But immunity must be promoted either through Ayurveda or through organic, nutritious foods, not any medium. The space to strengthen immunity must be carefully pushed forward in order to remain relevant in the market for longer.
Ayurveda has been with us for ages, it has been passed on through generations. What strategies are you pursuing in the digital age to sensitize young people to Ayurveda?
At the MPIL, we address young people with products that are relevant to the current generation and ensure that we cater to their needs exactly. Today’s youth are looking for high quality products and that is exactly the main focus of MPIL. We make sure that we provide these as needed. For example, we recently launched a protein powder that is fortified with several herbal ingredients to improve absorption in the body.
The strategies in the picture for the digital age are trending social media campaigns, our influencer engagement programs, running social media advertising campaigns for better customer reach, email marketing campaigns for our 60,000 customer base on ours Website.
Ayurveda is a deep science, but in today’s world it is limited to home remedies in most households. How can the government and companies like yours help restore Ayurveda to status?
We believe Ayurveda is not limited to just home remedies, but yes, the greatest benefit Ayurveda can get from the government is strict quality review processes, the establishment of guidelines for companies that do the same to ensure brands don’t become irrelevant or false claims and offer all companies in the room with authentic products a platform to present themselves. After 2014 we have seen significant improvements in various aspects, but there is still room for improvement in space and preserving this ancient science.