Report on the worldwide dwelling health tools market (2022 to 2027) – with Adidas, Brunswick, Cybex Worldwide and NordicTrack amongst others –

DUBLIN–(BUSINESS WIRE)–Added Global At-home Fitness Equipment (2022-2027) by Type, Distribution Channel, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis report Offer.

Global home fitness equipment is valued at US$7.85 billion in 2022 and is projected to reach US$11.4 billion by 2027, growing at a CAGR of 7.75%.

Market dynamics are forces affecting prices and stakeholder behavior. These forces create price signals resulting from the changes in the supply and demand curves for a particular product or service. Market dynamics forces can be related to macroeconomic and microeconomic factors.

There are other dynamic market forces than price, demand and supply. Human emotions can also drive decisions, influence the market and generate price signals. As market dynamics affect the supply and demand curves, decision makers are trying to figure out the best way to deploy different financial tools to curb different strategies to accelerate growth and reduce risks.

Competitive Quadrant

The report includes the Competitive Quadrant, a proprietary tool used to analyze and rank companies’ position based on their industry position score and market performance score. The tool uses various factors to classify players into four categories. Some of these factors considered for the analysis are financial performance over the past 3 years, growth strategies, innovation assessment, new product launches, investments, market share growth, etc.

Ansoff analysis

The report provides detailed Ansoff matrix analysis for the global exercise bike. The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic tool used to develop strategies for business growth. The matrix can be used to evaluate approaches in four strategies viz. Market development, market penetration, product development and diversification. The matrix is ​​also used for risk analysis to understand the risk associated with each approach. The analyst analyzes the global at-home fitness equipment using the Ansoff Matrix to reveal the best approaches a company can take to improve its market position. Based on the SWOT analysis of the industry and the industry players, the analyst has made appropriate strategies for the market growth.

Why buy this report?

  • The report provides a comprehensive assessment of the Global At-home Fitness Equipment. The report provides in-depth qualitative analysis, verifiable data from authentic sources and forecasts on the market size. The forecasts are calculated using proven research methods.

  • The report was compiled through extensive primary and secondary research. The primary research is done through interviews, surveys and observations by well-known people in the industry.

  • The report provides in-depth market analysis using Porter’s 5 Forces model and Ansoff matrix. Additionally, the impact of Covid-19 on the market is also covered in the report.

  • The report also includes the regulatory scenario in the industry to help you make an informed decision. The report discusses major regulators and important rules and regulations imposed on this sector in different regions.

  • The report also includes the competitive analysis using Positioning Quadrants, the analyst’s proprietary competitive positioning tool.

market dynamics


  • Increasing demand for fitness equipment along with the prevalence of cardiovascular disease

  • Rising prevalence of obesity and rising health awareness

  • A sedentary lifestyle and hectic schedules led to the introduction of home fitness equipment


  • High equipment related costs


  • Rising disposable income in emerging markets

  • Customization in a single multipurpose device


  • Space limitation and maintenance costs

market segmentation

The global home fitness equipment is segmented by type, distribution channel and geography.

  • By type, the market is segmented into Accessories, Cardiovascular Equipment, and Strength Training Equipment.

  • By distribution channel, the market is categorized into Direct Selling, Offline Retail Stores and Online Retail Stores.

  • Geographically, the market is divided into America, Europe, Middle East and Africa, and Asia-Pacific.

companies mentioned

  • adidasAG

  • American sports

  • Brunswick

  • Chattanooga Group

  • Cybex International

  • Fitness world (PureGym)

  • fitnessat home

  • HOIST fitness systems

  • Health & fitness icon

  • Johnson Health Tech

  • life fitness

  • nautilus

  • Nordic Track

  • octane fitness

  • Peloton Interactive

  • I pray

  • Stern Trac

  • Technogym

  • Vectra Fitness

  • wrong way

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