Raymond J. de Souza: The inexperienced dilemma with economical pickups

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Some inconvenient facts Toronto elites should keep in mind while sipping their vegan mocha

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Father Raymond J. de Souza Alberta's Prime Minister Jason Kenney changed his Twitter profile to show him behind the wheel of his beloved Dodge Ram 1500 after firing back on an opinion piece from Globe and Mail calling pickup trucks a nuisance on the nation's roads. Alberta’s Prime Minister Jason Kenney changed his Twitter profile to show him behind the wheel of his beloved Dodge Ram 1500 after firing back on an opinion piece from Globe and Mail calling pickup trucks a nuisance on the nation’s roads. Photo by Jason Kenney / Twitter

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The cloud of dust over pickup trucks illustrates the ambiguous relationship between technological progress and environmental movement.

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It started when Marcus Gee, a columnist at Globe and Mail, wrote that pickups are a nuisance on our roads, denouncing their enormous popularity with Canadian motorists who buy them in bulk, even though Gee said they weren’t for their urban lifestyle needed.

The premieres Jason Kenney and Scott Moe, who defended the pickup against a “Toronto columnist” who doesn’t understand that a small hatchback can’t stand the rigors of a prairie blizzard in the dead of winter.

Enter the premieres Jason Kenney and Scott Moe who defended the pickup

True enough; Gee is almost a cartoon by the Toronto columnist. When he was ashamed years ago that his city had elected Rob Ford mayor, he wrote of the real Toronto:

“Toronto is a Chinese-speaking man who cools his bare feet in the reflective pool in Nathan Phillips Square while his little daughter playfully drapes her red ruffle bag over his shoulder. Toronto is the café in Kensington Market that advertises “vegan mocha”. Toronto are more than 100 same-sex couples getting married in the sun at Casa Loma. Toronto is the woman waiting at the tram stop, wearing a black headscarf and wraparound sunglasses, the Mountain Equipment Co-op backpack over her shoulder. Toronto is not Rob Ford. Toronto is more than that. “

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Gee’s vision of Toronto – let alone the countryside – extends to the boundaries of downtown Toronto, where, despite the availability of the vegan mocha, very few ordinary Canadians live because it is simply unaffordable. Most of them couldn’t afford the monthly parking fees, be it for a pick-up or something else.

This is how downtown Toronto / western provinces split up, which is always good for a bit of fun in the summer and is helpful for both Gee’s premieres and the prairie.

At the same time, Gee’s lawsuit illustrates the reality that technological advancement is a very ambiguous matter for environmental activists.

  1. Alberta's Prime Minister Jason Kenney changed his Twitter profile picture to show him behind the wheel of his Dodge Ram 1500 after firing back on an opinion piece from Globe and Mail calling pickups a nuisance on the nation's roads.

    Dude where is your truck The defense of the pickups of the western premiers is unleashing a Twitter storm across the country

  2. None

    Canada needs pickup trucks, but they actually kill more people

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Advances in lighter automotive materials and technology embedded in vehicles – computers on wheels – have made larger vehicles more fuel efficient and affordable. Even if pickup trucks and SUV crossovers are growing in size and weight, they are comparable to the steel sedans of earlier generations.

Technological advances, so often viewed as the path to a green future, are allowing medium-sized drivers to buy the bigger vehicles, Gee laments. It’s true that motorists could use the better building materials to drive a car of the same size that is now lighter and uses less fuel. The technology produces the electric smart car – a glove box on wheels. Instead, many motorists prefer to apply advances in technology when buying a larger, roomier, and more comfortable vehicle.

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Why should the automotive market differ from other industries? Consider the typical home cooking today. In addition to the standard hob and oven, microwave and dishwasher, there is often a bread maker, hot air fryer, juicer, soda maker, waffle iron, espresso machine, coffee maker in the various pod variants, water cooler, panini press, not to mention the various mixers that are available for the morning Smoothie that is so popular with the urban class of the city center are needed.

Why should the automotive market differ from other industries?

So it is with home fitness equipment or for the sedentary class with the huge new televisions that have changed living rooms across the country.

Then there are the actual technical devices, the smartphones and tablets and laptops that litter the new landscape from sea to sea.

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Environmentalists praise recent advances in solar panels, which have significantly reduced the cost of solar power. Now, however, there is the not inconsiderable problem of how the solar modules that have already been installed should be disposed of in the event of a replacement.

There are also the hidden “technologies” of building and development. Because population density is so popular with proponents of trams and public transit, one of the realities in downtown Toronto that Gee praises is that centuries-old homes that once housed three families on multiple floors are now being renovated to create spacious living spaces for a single wealthy couple. Space for 12 people now offers space for two. It’s the pickup truck equivalent in the real estate industry.

The ubiquitous pickup truck, lamented by environmentalists, is the product of advancing technology and growing wealth – not just in Canada, but around the world. Technology and wealth are tremendous forces to oppose.

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