Peloton and Lululemon open in SouthGate, Tub – Retail Instances


British Land and Aviva Investors have added new customers to Peloton, the global interactive fitness platform, and leading fitness apparel brand, lululemon, in SouthGate, Bath’s premium open-air shopping destination.

Peloton has opened a 6,100-square-foot two-story showroom housed in a former Laura Ashley store, while lululemon has opened a 2,800-square-foot store in the same area, replacing a GAME store.

Peloton’s latest showroom opening in Bath offers consumers the opportunity to experience Peloton’s suite of connected fitness products such as Peloton Bike, Peloton Bike + and Peloton Tread. The room is located in a premium environment and includes five private test rooms as well as a main area set up for personalized demonstrations. To add to the experience, customers can purchase the latest Peloton clothing.

Lululemon’s new store in Bath will showcase the brand’s latest collections and host free yoga and fitness classes each week, many of which are led by Lululemon ambassadors.

Ben Grose, Head of Retail Leasing at British Land, said: “We are very excited to welcome Peloton and Lululemon to SouthGate. Both brands have proven popular over the past year amid exceptional consumer demand for home fitness solutions – a trend that is expected to continue.

“These new stores complement SouthGate’s existing world-class retail offering and will be a real draw for customers looking for the latest in fitness. The plethora of well-known lifestyle and retail brands signing up for space is a strong indicator of SouthGate’s continued appeal as an experiential shopping destination. “

Chris Wilkinson, Asset Manager at Aviva Investors, said, “We are very excited to have these new retailers at SouthGate. As retail re-opens, we expect these additions to further cement SouthGate as one of the region’s premier shopping destinations. “

SouthGate is Bath’s premier open air shopping destination with around 26 million visitors annually. The 430,000 m² project houses over 58 shops on the main street as well as popular restaurants, bars and cafes, a boutique cinema and an underground car park and is well positioned in a prime market with significant tourist spending.

Bath has a catchment area of ​​over 100,000 people, including over 20,000 students, and a thriving tourism that is thriving thanks to the city’s rich history of over 4.4 million annual visitors and UNESCO World Heritage Site status.

Aviva Investors and British Land were advised by Cushman and Wakefield. Peloton was advised by HDH and Lululemon by CBRE.

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