Peloton accused by professional cyclists of stealing ‘Bike +’ TM

Law360 (May 3, 2021, 7:43 p.m. EDT) – Two professional cyclists have recently filed a trademark infringement lawsuit against home fitness giant Peloton, which is allegedly not the first to market a fitness product called “Bike +”.

World Champ Tech LLC filed a lawsuit in California’s federal court on Friday alleging New York-based peloton demolishing the trademarked name of a fitness app developed in 2014 by World Champ founders, cyclists James Mattis and Ted Huang to have.

“Notwithstanding World Champ Tech’s established rights to the Bike + brand, Peloton launched a range of interactive stationary bikes under the identical Bike + trademark in September 2020 and …

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