Pantone has described their choice for the 2023 color of the year as an outstanding statement color that is “rooted in the roots”.
The color chosen is Pantone 18-1750 Viva Magenta and the launch also includes a number of brand collaborations as well as a comprehensive exhibition entitled ‘The Magentaverse’.
Leatrice Eiseman, executive director of the Pantone Color Institute, said Pantone took inspiration “from nature and what’s real” at a time when virtual worlds have become an increasingly important part of our daily lives.
Viva Magenta was inspired by the red of the cochineal, “one of the most valuable pigments in the natural coloring family, as well as one of the strongest and brightest known to the world”.
“Rooted in the original, Pantone 18-1750 Viva Magenta reconnects us with the original matter. It summons the forces of nature, electroplates our spirit and helps us build our inner strength.”
Color of the Year also includes a range of palettes
The brand’s collaborators include online marketplace for wallpaper, fabrics and home accessories, Spoonflower, which offers special designs by six of its independent Spoonflower artists with a custom Vivid Magenta color palette. There will also be four Spoonflower Design Challenges starting this month.
Motorola will produce a special edition of its Motorola Edge Fusion 30 smartphone in Viva Magenta, while parent company Lenovo has expanded the partnership to include PCs and tablets.
Home fitness company Hydrow will also produce five new colorways of its Wave Rower, including Viva Magenta. “For the first time, users can choose a rowing machine with the outside matching the exuberance and power they feel inside when they complete a workout,” Pantone explained.
Pantone has also teamed up with creative partner Huge, AI tool Midjourney and experiential art specialist Artechouse to create a comprehensive exhibition and “Artistic Exploration of the Magentaverse” at Art Basel in Miami Beach, USA.
Pantone has come under fire in the print and graphics industries in recent months after Adobe removed Pantone Color Libraries from its Creative Cloud suite, prompting Pantone to more than double the price of its Pantone Connect plugin.
As a result, a number of alternative color systems have gained in importance.