Dublin, July 24th, 2020 (GLOBE NEWSWIRE) – The report “Home Fitness Equipment Market, Growth, Trends, and Forecasts in North America (2020-2025)” has been added ResearchAndMarkets.com Offer.
The North American home fitness equipment market is forecast to grow 2.09% over the forecast period (2020-2025).
The North American market has seen significant growth due to the increased health awareness of consumers with the increased adoption of exercises related to physical wellbeing, weight management, improving physical endurance and muscle strength that are driving market growth in the country.
The rising percentage of the overweight population and growing concern for health are other important factors driving the home fitness equipment market in the country. For example, in 2016, about 39.6% of American adults were obese, according to the National Health and Nutrition Examination Survey.
In addition, the rise in preventive health measures and rising healthcare costs enable consumers to exercise regularly to stay fit. With the growing demand, manufacturers active in the world market are expanding their presence in order to gain a competitive advantage in the market. For example, in 2019 Wattbike launched Wattbike Atom in the US with real ride feel technology. The Atom offers authentic, intelligent and adaptable indoor performance training for the home, ideal for every cyclist and fitness enthusiast.
Major market trends
Consumer interest in tailor-made training programs
The busy schedule and long working hours, overcrowded fitness centers and problems with parking vehicles have resulted in an increasing number of consumers becoming actively involved in home exercise. The home fitness machines eliminate the inconvenience of commuting to the gym to use the machines and are extremely inexpensive in the long run. The low recurring costs of transportation, exercise equipment, trainer fees, and membership fees are a major contributing factor to consumer addiction to home fitness equipment.
A recent survey by Fitrated (website for providing consumer-friendly resources for fitness equipment, and services) found that 64.9% of American women and 36.1% of men avoid the gym for fear of assessment, which is significant Results leads to increase in the number of home gyms in recent years. Technological advances such as wearable self-monitoring and virtual group exercises are blurring the line between home exercise and fitness exercise, and continue to drive consumer demand for home exercise equipment in the region.
The United States remained the largest market
The U.S. home fitness market has seen significant growth due to the increased health awareness of consumers with increased acceptance of exercise related to physical wellbeing, weight management, improving physical endurance and muscle strength that are driving market growth in the country.
In addition, the rise in preventive health measures and rising healthcare costs enable consumers to exercise regularly to stay fit. Therefore, the companies operating in the country are taking strategic action by using interactive videos and pages on social media channels that allow customers to get direct advice from the experts and devices directly.
Such factors are expected to contribute significantly to the growth of home fitness equipment. As demand grows, manufacturers operating in the global market are expanding their presence to gain competitive advantage in the US market. For example, in 2019 Wattbike launched Wattbike Atom in the US with real ride feel technology. The Atom offers authentic, intelligent and adaptable indoor performance training for the home, ideal for every cyclist and fitness enthusiast.
The North American home fitness equipment market is highly fragmented. Icon Health & Fitness, Technogym, Johnson Health Tech and Nautilus are the few prominent players in the market.
Actors active in the market take various factors into account in order to make their product more attractive to customers. For example, players offer products with digitally advanced applications. In addition, Technogym, another leader in the market, was the first fitness equipment company to introduce Apple GymKit. The company’s cardio machine is paired with Apple Watch using Apple GymKit technology. This way, the consumer can keep track of their indoor workout by simply tapping on their Apple Watch.
1.1 Study results
1.2 Study assumptions
1.3 Scope of the study
2 RESEARCH METHODOLOGY
3.1 Market overview
4 MARKET DYNAMICS
4.1 Market drivers
4.2 Market Restrictions
4.3 Carrier 5 force analysis
5 MARKET SEGMENTATION
5.1 By product type
5.1.2 Elliptical trainer
5.1.3 Stationary cycles
5.1.4 Rowing machines
5.1.5 Weight training equipment
5.1.6 Other types of products
5.2 By distribution channel
5.2.1 Offline Retail Stores
5.2.2 Online Retail Stores
5.2.3 Direct sales
5.3 By geography
5.3.1 United States
5.3.4 Rest of North America
6 COMPETITIVE LANDSCAPE
6.1 Most active companies
6.2 Most commonly adopted strategies
6.3 Market Share Analysis
6.4 Company profiles
6.4.1 Nautilus Inc.
6.4.2 Wattbike Ltd.
6.4.3 Technogym SpA
6.4.4 Amer Sports
6.4.5 Johnson Health Tech. Co. Ltd.
6.4.6 Echelon Fitness Multimedia LLC
6.4.7 True fitness
6.4.8 ICON Health & Fitness Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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