“No fads. Weight reduction solely. “

Starting in 2021, the campaign will rekindle the motivation and hope behind weight loss while shedding new light on the effectiveness and resilience of America’s leading brand of weight loss supplements

Hydroxycut – No Gallons of Celery Juice – No Fads, Just Weight Loss

Hydroxycut – No Gallons of Celery Juice – No Fads, Just Weight Loss

Hydroxycut - No Fasting on Hangry - No Fads, Just Weight LossHydroxycut – No Fasting on Hangry – No Fads, Just Weight Loss

Hydroxycut – No Fasting on Hangry – No Fads, Just Weight Loss

New York, NY, February 17, 2021 (GLOBE NEWSWIRE) – Iovate Health Sciences International Inc. has launched a new national US branded campaign entitled “No Fads. Weight loss only. “

To ease the daily struggle and confusion of losing weight, the new Hydroxycut campaign aims to highlight a three-step weight loss journey. The campaign will highlight the extreme, absurd, and downright challenging diets that many Americans endure on a daily basis in the name of weight loss. Gone are the days of participating in strange diet trends to see results. Hydroxycut believes that weight loss can be a fun, positive experience that includes making healthy lifestyle changes no matter what stage of your journey you are at.

“We wanted No Fads to connect emotionally with consumers and shed light on the absurd and funny diet trends many of us are turning to in the name of weight loss,” said Kayleigh Dunn, associate director of Hydroxycut. “From all-day juicing and cleansing teas to child-sized servings, we want people to know that weight loss doesn’t have a quick fix to fads.” Hydroxycut offers science-based weight loss as part of a three-step solution that includes proper nutrition and an active lifestyle .

The lively campaign features outrageous but hilarious scenarios like consuming gallons of celery juice, hungry fasting, and a “single snack bar” plan. You can also check out the full No Fads Just Weightloss campaign playlist on the Hydroxycut YouTube channel! Unlike other weight loss supplements, Hydroxycut has a major weight loss driver (C. canephora robusta) backed by two scientific studies that prove its effectiveness.

The story goes on

As part of the campaign, Hydroxycut launched HydroxycutWorks.com, which highlights the science and effectiveness of Hydroxycut products. The new website will also help consumers better understand which product is right for them. Hydroxycutworks.com reaffirms the brand’s commitment to stringent quality practices in formulating their effective weight loss products.

The new campaign images will appear in OTT, national television commercials, in-store marketing, social media and other targeted media properties. There will also be multiple influencer activations on social media including Kenya Moore and many other well-known names.

About Hydroxycut

Hydroxycut is committed to helping people increase their energy levels within the context of their busy lives while also following a lifestyle that is fun and active with healthier eating habits. More than 100 million bottles of Hydroxycut have been sold in the past 20 years. Millions of people have chosen the Hydroxycut brand and continue to choose to achieve their goal of losing weight. Hydroxycut comes in a variety of formats to suit your lifestyle, and there is also a non-stimulatory offering for people sensitive to caffeine.

For more information on Hydroxycut products, please visit www.hydroxycutworks.com. Also follow Hydroxycut on Facebook, Instagram, and Twitter for product information, news and updates, diet and exercise tips, specials, and more.

About Iovate Health Sciences International Inc.

Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, leading nutritional company that supplies some of the highest quality, most innovative, and effective active nutritional products in the world.

With our commitment to research, development and innovation, we are recognized worldwide as one of the leading sports nutrition brands in the industry and continue to be one of the elite brands redefining performance through innovative products and quality ingredients.

Headquartered in Oakville, Ontario, Canada, Iovate is a family of more than 300 employees, six leading and growing nutritional brands, and effective products available around the world.

Attachments

CONTACT: Ashley Arndt Hydroxycut [email protected]

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