Not content with just offering movies and TV shows, Netflix has branched out into a number of different areas. The latest is a partnership with Nike (opens in new tab)and the Nike Training Club classes will be available on Netflix starting December 30th.
Netflix will release the content in two separate batches to offer a total of 30 hours. The first of those batches will launch next week, with the second at an unspecified date in 2023. The workouts on offer promise to be suitable for people of all fitness levels and interests, and are easily accessible via the Netflix library.
Programs starting next week include:
- Kickstart Fitness with the Basics (13 episodes)
- Two Weeks to a Stronger Core (7 Episodes)
- Fall in Love with Vinyasa Yoga (6 Episodes)
- HIT & STRENGTH with Tara (14 episodes)
- Fitness to feel good (6 episodes)
For those who don’t know, Nike Training Club is one of the best training apps out there – with almost 500 free training sessions led by certified Nike trainers. Many of these are bodyweight workouts that don’t require any equipment, while Nike says others are best done in the gym. The classes last between 5 and 50 minutes and offer yoga, strength training, cardio and HIIT.
Like many home fitness services, it’s all about working out where and when you want — no matter what equipment you actually use. Adding these workouts to the Netflix library means you have a bit more choice and can go from working out to the latest Netflix hit pretty quickly.
It’s also not the first time Netflix has strayed from its traditional entertainment focus. Last year, the service offered mindfulness and meditation courtesy of Headspace (opens in new tab). And with many people set to renew their fitness ambitions in the new year, now is the perfect time for Netflix to expand into this new space.
While the Nike Training Club app currently has more content, this could be the start of a broader rollout of fitness content for Netflix. Considering the company has had some troubles this year thanks to the loss of subscribers and a string of high-profile terminations, the more engaging the content it offers, the better off it is. How it might expand is another matter entirely and a topic for another day.
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