Lululemons Training hijabs are here.
The shawl style hijab from Lululemon.
The sportswear, accessories and retailer last week quietly unveiled its latest creation: Lululemon Hijabs.
The head coverings are worn by some Muslim women in public. As a result, Lululemon said its design team consulted with “hijab wearers from the brand’s global collective” to create the range, which includes lightweight and moisture-wicking fabrics that offer “adjustable fits and distraction-free features to keep guests engaged in the activities of their choice and as they move throughout the day support.”
Traditional hijabs are worn by some Muslim women in public. Here is Lululemon’s version.
The first two styles – the Lightweight Performance Hijab and the Scarf-style Hijab – were released this month. The OTM Pull-on Hijab will be available later this year. The garments come in multiple colorways and range in price from $38 to $42 each.
Lululemon’s Lightweight Performance Hijab.
Lululemon follows brands like Nike and Sweaty Betty in releasing exercise hijabs. The company declined to comment further on the launch. But the workout gear is just the latest thing for the Canadian company extended to golf and tennis Dress, bags of mushrooms, resale & fitness at home, all during the pandemic. Lululemon is too the official outfitter by Team Canada (a role it will retain until 2028).
Meanwhile, the company continues to grow despite industry-wide headwinds. In April, Lululemon took one Revenue target of $12.5 billion by 2026.