– By Jitendra Chouksey
Since the start of the COVID-19 pandemic, the world has witnessed an unprecedented technological boom, with every sector going online to ensure its survival. The fitness industry has also gone digital with the closure of gyms and other fitness centers amid the ongoing lockdowns. In the last two years, the sector has experienced accelerated momentum from cutting-edge technologies such as artificial intelligence (AI). According to a report by Allied Market Research, the online fitness industry has been growing steadily at a CAGR of 33.1 percent and is expected to reach $59.231 million by 2027. The report highlights that the main drivers of such an extraordinary growth rate are the increasing demand for advanced training sessions supported by augmented reality (AR) and virtual reality (VR) powered training.
The increasing digital acceptance in the health and fitness market
To break down the barriers and embrace the new normal, fitness companies are experiencing rapid technological breakthroughs, offering virtual fitness classes, at-home fitness equipment, expert advice and holistic training. Also, on-site gyms and fitness studios have transformed their entire online business model to stay relevant and meet customer expectations.
Currently, due to the phenomenal ease and convenience of working out from home, fitness enthusiasts prefer to work out in the privacy of their own homes with their own equipment. New-age technologies like machine learning (ML), artificial intelligence (AI), and smart wearables have facilitated these advances, transforming the fitness market in the process, allowing fitness enthusiasts to focus ever more on their health and on their wellness journeys prioritize . Learn more about how advances in technology are changing the landscape of the fitness industry.
Also read: Deloitte expects India to post growth of 6.5 to 7.1 percent in the current fiscal year
Wearable technologies (like smart watches, smart shoes, smart helmets, etc.) had already gained momentum long before the lockdowns. However, smartwatches have become a household name among modern youth after the pandemic phase. Even industry reports suggest that the Indian wearables market will grow exponentially to $80.43 billion from 2019 to 2025 at a CAGR of 21.63 percent. These wearable devices help check daily steps, heart rate, and pulse rate so fitness enthusiasts can keep track of their health status to stay fit and healthy. These gadgets also support macro tracking, blood pressure monitoring, progress mentoring, rep counting, etc., influencing people to stay motivated and lead a healthy lifestyle.
Artificial intelligence driven training
Today, fitness apps that benefit from AI offer users numerous features to track multiple health parameters. By simply installing the specific application on the phone, users can quickly check the number of calories burned daily, measure their stress level, heart rate, steps taken and many other valuable features. These AI-enabled features in a single app come to the rescue of people, especially in a fast-paced world where they don’t have enough time to check their health parameters separately on different devices every day. Also, these new-age fitness apps, which are more consumer-centric, offer live trainer instructions, AI-powered tracking of real-time workout monitoring, and personalized nutrition planning. These apps also send reminders to drink water, take a break from working on laptops, and do a short walking session after a long period of inactivity. In addition, AI enabled solutions that help trainers be more productive by providing comprehensive insights into the client’s health based on various parameters collected by wearable devices.
To sum up, advanced technologies such as smart wearables, artificial intelligence and machine learning have become an irrefutable reality in the Indian fitness industry. With such technological prospects, fitness companies will continue to grow, with unique features often being incorporated into fitness apps and electronic devices. This allows fitness enthusiasts to exercise remotely with others of unparalleled spirit, motivation and commitment, contributing to the country’s exciting and exciting fitness revolution.
(Jitendra Chouksey is the founder and CEO of Fittr)