Gold’s Fitness center DC Metro Turns into ABC Health Options’ Latest Accomplice to Deploy ABC IGNITE | Federal State
Next-generation club management solution designed to streamline and scale multiple aspects of Gold’s Gym’s 21 locations
LITTLE SKIRT, Ark. and WASHINGTON, June 14, 2022 /PRNewswire/ — ABC Fitness Solutions, LLC (ABC), the leader in technology and related services for the fitness industry, and Gold’s Gym DC Metro, part of the iconic Gold’s Gym brand, announced a new technology partnership. The agreement will see Gold’s Gym DC Metro (GGDC) consolidate many of its technology functions with ABC by deploying ABC IGNITE, its flagship suite of club management solutions.
Developed with an open architecture and modular approach, ABC IGNITE has six core modules covering all aspects of club management: Sales, Membership, Engagement, Operations, Commerce and Insights. Owned and operated a total of 21 clubs Northern Virginia, Marylandand the Washington, D.C Division replaces GGDC legacy providers with the all-encompassing IGNITE Membership, Operations, Commerce and Insights solutions in a strategic move to streamline and scale multiple aspects of operations and reduce their total cost of ownership.
“The past few years have allowed us to evaluate the gym ownership business and given us the opportunity to expand and deepen our offering to new and existing members. We appreciate the need to adapt to offer our members a progressive way of working, communicating and training with all our teams.” said Josh Fuglsby, Chief Operating Officer and Managing Partner of GGDC. “We want to make sure we can continue to grow, offer new services and programs, and add new and differentiated ways to connect with our members.
“Technology is a key element in executing this strategy. After realizing that our existing solutions needed to be enhanced, we sought a partner with a track record of supporting multiple aspects of our business,” he added MattCliffordCEO of GGDC, “In ABC IGNITE, we have found a scalable suite of solutions that can be tailored to our unique and long-term needs, and found a partner who shares our passion for innovation in the fitness industry.”
Available now to studio owners and clubs across the country, ABC IGNITE reintroduces the core ABC competencies that the industry has relied on for over 40 years in a suite of next-generation intuitive software solutions that are even more powerful and easier to use.
“ABC has made the transition from our previous operating platform a smooth and seamless process,” adds Fuglsby. “I love that ABC integrates with our current technology to provide a smooth process for all of our users, team members and members alike. Because of the new technology, our online enrollment increased by 30%.”
GGDC’s continued growth has seen it open two new locations in 2021 despite the pandemic, and it also has several new locations planned to open in 2022, including a new flagship location in Dupont Circle. “GGDC is locally owned and operated by local people, so the experience of our members and team is paramount. With a proud history of member experience and fitness, coupled with a progressive mindset focused on personalized offerings and innovation, it means we will carry our legacy into the new era.” Concludes Brenda Jorgensen, CXO.
“The fitness industry has seen unprecedented changes. Next week during IHRSA we will learn how the industry is weathering a pandemic that has allowed the industry to diversify and recognize a physical and technological catalyst to drive fitness, both in terms of on-site presence and fitness at home. Gold’s Gym is one of our customer franchises that is advancing and embracing the technology that can help simplify its business,” said Bill Davis, CEO of ABC Fitness Solutions. “We’re excited to expand the partnership with growth-oriented operators like Gold’s Gym Metro DC and the other Gold’s Gym franchisees that ABC continues to support today.”
About ABC Fitness Solutions
ABC Fitness Solutions (ABC) provides innovative software solutions to simplify the fitness business. Its technology and proven team of experts help health and fitness club operators of all sizes to increase performance, operate efficiently and deliver exceptional and differentiated member experiences. Its flagship suite, ABC IGNITE, is a flexible, scalable and intuitive SaaS (Software as a Service) solution that covers all aspects of club management. Developed with an open architecture and modular approach, ABC IGNITE delivers exponential value to facility operators that provides complete control of their business, improved member lifetime value and lower total cost of ownership.
Founded in 1981, ABC helps nearly 25 million members worldwide realize their fitness journey and processes $80.2 billion payments annually for 19,000 clubs. ABC Fitness Solutions (abcfitness.com) is a portfolio company of Thoma Bravo, a private equity firm focused on investing in software and technology companies (thomabravo.com).
About Gold’s Gym Metro DC
What started as a small gym in Venice Beach in 1965, California is now the best known and most traditional fitness company in the world – Gold’s Gym. Over the past 55 years, Gold’s Gym has grown into a global brand with over 600 locations on 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu trained at the original Gold’s Gym, which later became the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal appeal with 96% aided brand awareness. In 2020, RSG Group acquired Gold’s Gym and integrated the brand into its portfolio, making it the global leader in fitness. Visit www.goldsgym.com for more information
ABC Fitness Solutions media contact:
Ian Gemini | Tandem Marketing Communication
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SOURCE ABC Fitness Solutions, LLC