FatBlaster: A well-liked weight reduction product has been banned by regulators for deceptive shoppers

A well-known weight-loss product has been banned by Australian regulators because there is no evidence it causes body fat loss.

The sale of a celebrity weight-loss pill will be banned after Australian regulators ruled there was no medical evidence it could lead to the advertised weight loss.

The Therapeutic Goods Administration (TGA) removed FatBlaster Max – Australia’s leading weight-loss supplement – from shelves across the country including at Coles, Woolworths and Priceline on Monday after its creators registered the drug as having no weight-loss properties.

“The TGA believes that the name ‘FatBlaster’, as used on the FatBlaster Max label and on a website promoting this drug by Cat Media Pty Ltd, is understood by consumers to mean that the drug leads to a loss of body fat and therefore weight loss,” they said.

“When the drug was on the list [the register], however, Cat Media Pty Ltd had not included weight loss or body fat reduction in the list of indications for the drug. Therefore, the TGA cannot ensure that the medicine is effective for this advertised purpose.”

Consumers were advised by the creators of FatBlaster Max – who are sponsored by Cat Media – to take one pill every three hours, with each pill containing the same amount of caffeine as a cup of instant coffee.

In the past, specialty retailers could continue to sell medicines until they were sold out, despite having to stop manufacturing and importing the product.

dr Veronique Chachay, a University of Queensland researcher and accredited practicing nutritionist, told NCA NewsWire “it’s about time” the sale of the “misleading” product was banned.

“You know, it’s a big jungle out there with marketing companies spreading misinformation; it’s a problem,” she said.

“The fact that this was taken off the shelf is just a small drop in a great ocean of problems, but it’s a step nonetheless.”

“People need to understand that weight loss doesn’t happen that way. There is no magic pill.”

A FatBlaster representative told NCA NewsWire that they were “disappointed” with TGA’s decision to discontinue the product.

“The requirements of the TGA have changed over the years that FatBlaster Max tablets have been listed on the market and FatBlaster has taken great care to update all packaging, advertising and claims to ensure compliance with these requirements,” they said.

“FatBlaster products have been used by thousands of people as part of a holistic approach to health and wellness and the delisting does not impact the broader FatBlaster range.”

Cat Media has since appealed the TGA’s decision to the Administrative Appeals Tribunal.

In October 2020, the same company was fined multiple times for illegally promoting FatBlaster Max before the products were registered.

Last month, Cat Media was fined an additional $39,960 for unlawfully promoting three of its other products – which were not yet registered – on the Chinese-language section of its website.

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