After successful launches in the UK and IrelandErgatta sets out to deepen its presence around the world Europe
NEW YORK and NORTH HORN, Germany, December 15, 2022 /PRNewswire/ — Ergatta, the gaming-based home fitness brand, announced today that it will begin selling its connected rowing machine Germany, Austria and Switzerland. The sale is now live and orders will be shipped within 1-2 weeks of purchase. This announcement follows Ergatta’s recent expansion into the UK, which was announced in October. Ergatta has an exclusive distribution partnership in Germany with the Nordhorner WaterRower NOHrD Group, the market leader for shapely fitness equipment made of natural materials.
“Our game-based concept has really caught on in the US market, especially with people who are less than enthusiastic about boutique fitness classes, whether in-person or digital,” he said Tom Aulett, Co-Founder and CEO of Ergatta. “We are excited to introduce our product to German consumers who, in my experience, tend to be less inclined towards American-style fitness classes. I can’t think of a better partner than WaterRower NOHrD Group to make this happen. “
Many consumers are turning away from traditional classes and instructor-led workouts and are looking for an alternative that leverages intrinsic sources of motivation. Ergatta offers thousands of different game-based training options that are interactive, engaging and personalized for the user. Through its exclusive distribution partnership with WaterRower NOHrD Group, Ergatta is able to bring Germany a premium home fitness experience that combines sleek wooden hardware with compelling digital content. In a November survey of American consumers, 82% said they exercise at home at least 50% of the time. As the home workout trend gradually spreads across the country and now across the world, the design and shelf life of fitness equipment becomes critical. The elegant, wood-based design of the Ergatta Rower complements any home and easily tucks upright in the space of a bar stool.
“After a successful launch in the UK, we look forward to maintaining the momentum,” he said peter king, CEO of WaterRower. “Our customers and sales partners in the region have been interested in products with digital components for some time. We can’t wait to bring them Ergatta.”
Revenue in the Digital Fitness & Well-Being segment is forecast $1.75 billion in Germany until the end of 2022 and is expected to show an annual growth rate of 8.86%, resulting in a projected market size of $2.67 billion by 2027. This steady and steady increase makes Germany an ideal market for Ergatta as it seeks to expand its footprint and grow its membership community.
The Ergatta Rower will retail for €2,495, which includes shipping. It is available exclusively at Nohrd.com/de/Ergatta, in the NOHrD showrooms in Hamburgnorth horn, Munich, Vienna (AT) and Sursee (CH), as well as at selected sales partners.
Ergatta is a leader in play-based fitness, an approach designed to provide a thoughtful alternative for those not motivated by traditional fitness classes and instructor-led workouts. Rather than a typical class, Ergatta’s workouts encourage members through thousands of different play options that are constantly evolving and improving to keep members engaged and motivated to achieve their goals. Unlike the group fitness classes and training apps that have saturated the fitness market, Ergatta offers both live and on-demand workouts that are carefully tailored to individual user profiles and fitness goals. Using active intelligence, the membership-based platform matches racers to create rivalries and automatically recalibrates with increased fitness levels. handwork in Rhode Island Constructed of durable and beautiful cherry wood, the Ergatta machine is designed to complement the home both physically and aesthetically. Designed for portability, the rowing machine, which utilizes near-silent water resistance technology, can be effortlessly transported and stored in seconds. It is designed to be intuitive, making it easy to use without any previous rowing experience. The Ergatta Rower is available for $2,499.00 at www.ergatta.com. Previous investors in the brand include Advance Venture Partners, Greycroft, Fifth Wall, Gaingels, TechStars and WaterRower, as well as high profile angel investors Hans Tun (GGV), musicians Chamillionaire and E-40, Adrian Auon (Next, Google) Mustafa Suleyman (DeepMind, Google) Markus Pinkus (Zynga), operator partner, Scott Dorsey (Exact Target, High Alpha), Joe Zawadzki (MediaMath) and SteveSimon (Indiana Pacers).
About Water Rower
Widely regarded as the most realistic water rowing simulator available, WaterRower has been dedicated to developing rowing machines of exceptional quality and design for over 30 years. The WaterRower offers a gentle full-body workout and is not only known for its training benefits, but also as an outstanding design innovation. handmade in United States of America, all of the wood used in the manufacture of WaterRower wooden rowing machines is sourced from sustainably managed hardwood forests in the Appalachian Mountains. The official British Rowing water rowing machine; The WaterRower is suitable for everyone, from top athletes to complete beginners.