According to college sports data company On3, a dozen college football players have a projected NIL rating of more than $1 million in the 2022 season this weekend.
Using proprietary algorithms, On3 determined that Alabama quarterback Bryce Young leads all college football players with a $3.2 million valuation, followed by Ohio State QB CJ Stroud ($2.5 million), USC QB Caleb Williams ($2.4 million), South Carolina QB Spencer Rattler ($2 million), Ohio State receiver Jaxon Smith-Njigba ($1.7 million), Alabama edge rusher Will Anderson (1 $.6 million), Texas running back Bijan Robinson ($1.6 million), Texas QB Quinn Ewers ($1.5 million), USC receiver Jordan Addison ($1.4 million ), LSU receiver Kayshon Boutte ($1.4 million), Texas receiver Xavier Worthy ($1.2 million), and Georgia tight end Brock Bowers ($1.1 million).
On3’s algorithms also report that up to 50 players have a rating of at least $500,000. As NIL enters its second academic year, marketplace platform Opendorse predicted that overall about half of the expected $1.14 billion spent on athletes this year will go to soccer players. That’s one of the reasons Opendorse partnered with US Bank this week to organize financial literacy training for players.
“[NIL]definitely changed my life for the future,” Stroud was quoted as saying by Syracuse.com on Thursday.
Stroud, who drives a Mercedes-Benz G-Wagon, this week gave each Buckeyes player a $500 gift card so they could buy suits ahead of Ohio State’s home game this weekend against Notre Dame. A Columbus, Ohio-based third-party collective, The Foundation, is responsible for raising more than $500,000 for Stroud, Smith Njigba and other Buckeyes.
“I feel sorry for the older players who didn’t have the opportunity to make money from it like Braxton Miller, Cardale Jones, Justin [Fields]’ Stroud said in the Syracuse.com story. “You should have made a murder.”
One reason for Young’s exorbitant rating, according to On3, is his 207,000 Instagram followers. Other players with lucrative deals include Robinson from Texas, who has ZERO contracts with Raising Cane’s restaurants, C4 Energy Drinks and streaming platform DAZN. He also has a car leasing partnership that allows him to drive a Lamborghini.
“I know it could be a distraction,” Robinson said in the Syracuse.com story. “[But] If you don’t win, none of us can get those zero deals.”
Overall, Alabama’s Young ranks fourth on the On3 list of the top 100 NIL ratings, followed by LeBron James’ son Bronny; high school basketball player Mikey Williams; and Texas commit Arch Manning.