Amazon Care reportedly plans to broaden its house care providers to 20 new cities by the top of 2022
Amazon’s (Nasdaq: AMZN) plan to become a home care player through Amazon Care quickly paid off. Unsurprisingly, the next few steps are coming at a similar pace.
Currently limited to a few areas in the U.S. – including Washington state, Washington, DC, and Baltimore – Amazon Care is set to expand to 20 more major cities by the end of 2022, according to a Business Insider report on Tuesday.
In 2021 alone, Amazon plans to expand Care and its home care visits to Chicago, Philadelphia, Boston, and Dallas, according to the insider report, which quoted three people familiar with the tech giant’s plans.
Amazon Care’s model is based on both a virtual and a physical approach, offering face-to-face visits from medical professionals and other digital services, all coordinated through an app.
Just two years ago, Amazon launched its first Amazon Care pilot project for employees in the Seattle area. Since then, the company has been aggressively trying to expand to the general population and has even contacted large insurers to pay for their services to no avail.
As of now, Amazon Care customers – apart from Amazon employees – remain limited. The only one named is Precor, a fitness equipment company based in Washington state.
The cities Amazon is now targeting in 2022 reportedly include Atlanta, Denver, Detroit, Houston, Indianapolis, Los Angeles, Miami, Minneapolis, New York, Phoenix, Pittsburgh, San Francisco and St. Louis, and Kansas City, Missouri, San Jose, California and Nashville, Tennessee.
According to an insider report, there are currently around 40,000 people enrolled on Amazon Care.
As a flagship member of the Moving Health Home coalition battling for favorable home care legislation on Capitol Hill, it is clear that Amazon sees immense value in caring for people within their own four walls.
“It seems to me that health care is traditionally viewed as a pyramid – you have primary care below and then you have specialists, hospitals, intensive care units and brain surgeons on top,” Robin Gaster, an Amazon expert, told Home Health Care News in May. “But Amazon works at the very bottom of this pyramid, in the basement and in the foundation. Amazon will eat health care from below. And I think home nursing is absolutely key. “
Outside of its own home care capabilities, Amazon is already working with other home care providers, said Amanda Goltz, business development executive, during MATTER’s latest virtual event, Healthcare 2040: Changing Care Delivery Models.
In particular, it has partnered with Wilmington, Delaware-based ChristianaCare – a hospital system with a home nursing division – to develop technology to support home care.
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“We built a comprehensive skill on Alexa to help each of these seniors access their care plan by simply saying, ‘Alexa, ask the Home Health Coach what I should do today,'” said Goltz during the event. “Every day this ability changes dynamically based on the information in the EHR about the patient’s instructions for their care plan.”
After all, Amazon Care should be represented in all 50 states. As soon as 20 more large cities are penetrated, this goal will not be too far-fetched.