In August, Integrated Home Care Services, Inc., an independent administrator of home health care, durable medical device (DME) and home infusion benefits, announced a new CEO, Christopher Bradbury. Bradbury succeeded Jorge Pereda, co-founder.
Founded in 2015, IHCS currently serves the home care needs of more than 2 million patients through partnerships with healthcare plans and risk-bearing provider organizations across the country. The company expects to serve more than 3 million patient lives under a value-based model by the end of 2023.
Prior to joining IHCS, Bradbury served as senior vice president at CVS Health, where he led Aetna’s commercial solutions and multi-billion dollar portfolio of specialty businesses. He was also previously President of Aetna’s North Atlantic Territory, including Commerce and Medicare.
He recently sat down with HomeCare to share his thoughts on his new role and the industry.
HOMECARE: What drew you to Integrated Home Care Services? How does the business model fit with your personal values and beliefs?
Bradbury: Helping people (and their families) with chronic and complex health issues has always been at the heart of my professional and personal decisions over the years. The healthcare system in the United States is doing amazing things. At the same time, healthcare seems to many people to be overly complex, confusing, costly and not aligned to meet their needs and priorities. As my family, friends, and people in my community have aged or experienced serious health issues, I have seen firsthand the importance and benefits of enabling people to receive care and support in their homes. Integrated Home Care Services is dedicated to helping people receive the highest quality of care in their homes through home healthcare/care, home infusion, DME, or orthopedic and prosthetic (O&P) services. Therefore, the solutions are very personal for me. Our colleagues put the patient first in everything we do. The combination of a purpose-driven and performance-driven culture allows us to fulfill our commitments to patients, providers, and customers every day. So when we make corporate commitments, they are personal commitments. We support our patients as if they were family members. These are just some of the reasons I feel lucky to be part of IHCS.
HOMECARE: Values-based care is such a nebulous term that I think the industry is still grappling with it. What does it mean to you?
BRADBURY: Values-based care means different things to different people and organizations. For me, it’s about identifying, aligning and achieving clear, measurable outcomes that matter from the patient’s perspective. It is also about identifying, fully aligning and achieving clear, measurable outcomes from the perspective of the provider and payer. Then do your nurturing and support to see significant improvements in those outcomes. At the same time, the best value-based model fully aligns financial incentives to achieve superior quality of care, improved affordability and satisfaction. At IHCS, we are committed to value-based care and take full risk tailored to our clients’ needs in terms of clinical performance, usage, cost and satisfaction.
HOMECARE: IHCS connects home health and DME services. Why do these two parts of the industry work well together and how can the collaboration be improved?
Bradbury: The majority of our patients require complex home health, home infusion and DME support. Five in 10 home health recipients require DME, two in 10 DME recipients require home health, and eight in 10 home infusion patients require home health or DME. Simply put, traditional coordination is not enough for these patients. These patients and treating providers require a fully integrated approach accountable for supporting the whole patient in their transition to the home, living the highest quality of life in their home, while keeping care affordable. The proliferation of these diverse needs represents a major opportunity to simplify the healthcare process for patients, their families, providers and payers. That’s what our IHCS team members do every day – putting the patient first, making healthcare easy and ensuring all their needs are met. These patients need a trusted ally to have their back and provide seamless, integrated support for these many needs. This is what our IHCS team does every day and why we serve over 2 million members today. Our payer customers and other risk-bearing provider organizations also need a trusted ally, fully aligned with value-based care, to accelerate their strategies and reduce costs through significantly improved quality of care.
HOMECARE: What’s on the horizon for IHCS?
Bradbury: IHCS is privileged to serve over 2 million people. We are proud of the impact we make on each patient and their family every day. We are committed to continuous improvement. With this in mind, we’re investing heavily in technology and innovation to continue improving outcomes, making healthcare even easier, improving healthcare affordability and working with our clients to accelerate their strategies. We’re expanding into more than a handful of new states earlier this year. We also invest in our data insights to unlock additional value for our patients and customers. It’s an exciting time for our team.
HOMECARE: How do you see the future of home care?
Bradbury: The prevalence and scope of home care will continue to increase based on patient preferences as well as proven clinical outcomes, satisfaction and affordability. Advances in treatment and technology are enabling this change at an accelerating pace. It will be more digitally and virtually connected and based on AI/data insights. There is a lot of competition with different approaches. That’s a good thing, because it requires all of us to develop innovations that patients benefit from even faster. We also believe it will become easier for payer and provider organizations to determine their partner of choice to accelerate their strategies. Compared to traditional in-home care models, an integrated home-care approach with passionate care providers, leading technology and an aligned financial model is well-positioned to deliver breakthrough results and significant affordability improvements, while simplifying healthcare for those who need it most.